For the past four months, one of Memphis' most prominent shopping centers has undergone a significant exterior overhaul.
Poplar Collection, previously known as Laurelwood Collection, is wrapping up a seven-figure renovation that a local ownership group, led by Ford Price Ford and Joe Jarratt of Ford Jarratt Realty & Development Co., spent about two years choosing a design for.
"We went through several architectural firms to try to get [what we wanted]," Ford said. "We were finally able to achieve that last year.
The final design was created by DesignShop and Graham Reese Design Group.
"We used classic materials and a timeless palate that is not based on anything too trendy," Graham Reese said. "We wanted all tenant signage to be highly visible, so we offered high contrast colors for best visibility."
As part of the renovation, white limestone was placed on the three main entry features, and the 60,000-square-foot center received new brickwork, roofing, signage and other features.
"We wanted something that was prominent and well-displayed and represented the sense of wealth that the center is located in," Ford said.
Ford declined to release the cost of the renovation but said it was an easy decision to spend seven figures on modernizing the center, as about 45,000 cars pass by it every day.
Ford said interest in the center from potential tenants is "extremely strong" thanks to the renovations.
The renovation joins a growing wave of investment on Poplar near Perkins, with Seritage Growth Properties spending more than $15 million on its new Poplar Commons center across the street and the nearby Laurelwood Shopping Center recently investing $1 million into its own renovation.